VANCOUVER RAIN NBA BRANDING

The Vancouver Rain is a project about a hypothetical new NBA franchise in Canada’s most exalted Pacific Northwest city – Vancouver, BC. It was extremely important to connect the brand personality directly to Vancouver’s global persona. For the project to resonate with Vancouverites, it had to have a modern, playful feel, like the city itself, yet still invoke a ‘90s nostalgia that would land with basketball fans past and present. This was accomplished by using playful lines, recognizable basketball elements, a customized, strong sans-serif font and inklings of a PNW colour palette that boldly references Vancouver basketball history. These elements were carefully carried through to the supporting collateral, such as print media, outdoor advertising and fan favourite merch to present a consistent theme.